Dafmark Brand Architexture
Illustrator Composition. Features Dafmark Primary Identity, with the chosen designs for the 3 sub-brands.
Dafmark Logo Spread
Illustrator Composition. A spread of some of the considered artwork to be featured in the Dafmark Identities
Dafmark Landing Page
Xd Composition. Example Landing Page mock created to demonstrate the concept of a brand architecture.
Dafmark Directors Page
Xd Composition. Example Informational Page mock created to demonstrate the concept of a brand architecture.
Dafmark Creative Arts Center Page
Xd Composition. Example Sub-brand Page mock created to demonstrate the concept of a brand architecture.
The Gallery, seen above, showcases my work done for the Dafmark Organization during my Corporate Identity and Branding Class. Over the course of this semester we learned about the process of creating a new brand identity. During this time we formulated new statements for Dafmark’s Value Proposition, Positioning, Messaging, Mission, Vision, Values. Then once they were agreed upon, we started created the logo in a Brand Architecture format. This means we had a Primary Identity, followed by 3 secondary identities that all needed to stay visually similar. For my logo, I went for a simple yet bold primary identity, that when paired with any imagery that was deemed fit, could be used for any of the secondary identities.
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