Vita+ Marketing Project

This project came from my Marketing Integration Class. For This project we were assigned a product and we had to make a brand for it and advertise it. This included researching a target market, choosing a region to start selling, and lay out a marketing plan over a specified period of time. Above is the box I designed for the product. It is a vitamin packet that we advertised as an alternative to gummy vitamins that could be poured into any drink. Below, is a 15 second tv spot ad that I filmed and edited in Adobe After Effects.