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HOT WHEELS HISTORY

Our Founder: Elliot Handler, created the first hotwheels in 1968. The story goes that he saw his son playing with Matchbox cars a decided he wanted to make a new brand with cars that resembled "hot rod" cars: customized/modified or even caricaturized or fantasy cars, often with big rear tires, superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc..., as compared to Matchbox cars which were generally small-scale models of production cars. He began producing the cars with assistance from fellow engineer Jack Ryan. They recieved funding from the toy company Mattel, who in addition, created lines of interchangeable track.