Creating the Brand

This project was created for my Marketing Integration Class. We were given a product and required to design a brand and content strategy. For this product I created the logo, the box design, a physical box printed on cardstock, an Instagram/Facebook Post, and a 15s YouTube/Tv Ad.

 

15s YouTube/TV Ad.

This was created using After Effects. I recorded the videos and voiceover on my phone. Obviously the voiceover was not myself, but I wrote and directed it. Then using After Effects I edited them together along with a free sound track that I found. I also added an animated 2D graphic for the end title screen.

 


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