Since my previous post about this project, a lot has happened, and a lot of my skills have been improved. Previously mentioned, there was a rebranding, and therefore I have made a new intro sequence. The podcast has now reached 50 episodes and is not showing signs of stopping. With that has come many optimizations in our social media strategy. As a part of my role, I have been gathering and implementing research in order to implement these optimizations. These include optimal times to post, where to post, what to post, and optimizations to appearance. This project has been so valuable in developing all of my business skills including communicating with other creatives, tracking and reporting information, meeting deadlines, and of course time management in balancing many different tasks.
The Rebranding
The main this was a critical step in the path of the podcast. It was spearheaded by my colleague who established the colors, text, and overall appearance. These were then implemented by myself in throughout all of our social media channels and in the videos themselves. Below is some of the new intro sequence + like/subscribe grapahic being used in our videos
Social Media Content Posting and Planning
Since my last post we have moved away from using Opus Clips in favor of manual editing and posting, due to the restrictions that wouldn’t let us tag people on LinkedIn or Facebook. I was put fully in charge of both manual posting for some social media channels, and scheduling ahead for others. Furthermore, I was put in charge of creating the captions through premiere pro, which I have become even more acclimated to. With these new posting responsibilities, I was also tasked with creating reports on how well videos are doing in order to help start conversations on how to improve our social media presence.
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